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OK! Magazine
"If you're jetting off for some winter sun this Christmas, we've found the ideal beach accessory - the itsa!
Beloved by Charlotte Church and
Isabella Hervey,
the itsa is a bag that turns into a beach towel - complete with pockets for your book and suntan lotions."
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Recline - The MyTravel in-flight magazine
"Don't leave without...
Before you jet off, make some room in your suitcase for our holiday
essentials:
ITSA Beach Towel. This clever beach towel doubles up as a bag. Simply unfold and drape it over
your sun lounger, stick your sunglasses and suntan lotion into the pockets, and relax, safe in the
knowledge that none of your belongings are languishing in the sand."
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The British Invention Show
At the British Invention Show at Alexandra Palace The "itsa" scooped the Double Gold Award for Best International Innovative Product in the leisure category 2006 beating over 120 other finalists.
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This Morning TV with Philip and Fearne
"We love this... the 'itsa' has been designed by a British couple who had their bag stolen on holiday losing their wallet, ipod, the lot! So they have designed this bag that starts as a beach bag, you pull it out of the bag and it opens up, place on the sun lounger, tie it to the legs of the sunbed, and it will then act as a towel but it also has 6 side pockets to store all your bits including a secret one to store valuables. It comes in 7 different colours and we think it is a great buy for this summer."
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The Daily Express
"Bag it up.
Is it a bag? Is it a towel? Well, it's both called ITSA. And sure to be a hit with sun worshippers - the beach towel doubles up as a bag and a sunlounger cover. After using it to carry your sunbathing gear to the beach, it unfolds into a lounger towel, complete with ties, a side pocket and feet protector. It even has a hidden zipped pocket for valuables when you go for a dip."
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The Observer - Pick Of The Week
"The Itsa is a new beach towel that doubles up as a bag, so you don't have to trek to the beach with a rucksack or lose your stuff in the sand."
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Evening Standard - Really Useful Guide
"Bag a smart beach towel.
Itsa has a nifty bit of kit to take with you to the beach (or garden).
The company's multifunctional beach towel can be used as a bag before unwrapping it and draping it over a sun bed.
As a bag, this clever item has handy pockets for essentials, loops for headphones and a secret zipped compartment for precious things, you can choose from seven vibrant colours."
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Mayfair Life
"Itsa... everything...
For a beach essential this summer try the ITSA multifunctional beach towel that doubles up as a bag! The bag folds out to provide a fully fitted towel for your lounger, complete with pockets, feet protector, headphone loops and a hidden zipped pocket for your valuables. Perfect for first class lounging and available in seven different colours to suit your bikini."
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The Good Holiday Guide
"'itsa' very clever idea."
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Now Magazine
"The 'itsa' towel has a handy pocket for your sun lotion, folds to become a beach bag and is available in seven vibrant colours."
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Handbag.com
"Itsa kinda magic.
Gadget girls will love this new beach bag from Itsa. Why?
Because once you've got to the beach, you can turn it into a beach towel... accessories that can do double duty - it's the way forward!"
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Livingit.com
"Itsa-mazing.
Meet your perfect beach companion: a towel that doubles as a bag, with secret pouches for all your tanning accessories and personal belongings. Its available in seven colours so you can co-ordinate it with your swimsuit."
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